“The secret to marketing success is no secret at all; word of mouth is all that matter”
If you ever wanted to know what marketing is, how it works and how it applies to your business, then stick with me, because in this article I’m going to tell you exactly what marketing is, how it all works, and why it’s such an important element to business success. Let’s get to it.
Marketing helps you grow your business and generate leads customers and sales. Whether you have a business or not marketing happens pretty much every day. Any time you are trying to convince friends and family to see a movie or eat at this restaurant or not or basically try to convince them to do anything marketing is happening. Also, marketing is really important to understand, because you are also being marketed to by everyone from everywhere. From something as simple as someone trying to sell you a pair of shoes to something a lot bigger like buying a new house. All of this requires and uses marketing.
Marketing is not advertising but advertising is marketing.
People think that marketing is just advertising well in reality marketing is much more than advertising. Marketing is a major function that’s made up of a bunch of other parts one of which of course is advertising, but there are also a ton of others like market research, social media, content marketing, SEO, pricing, copywriting, direct response marketing and quite a few more.
Marketing in its more basic sense is communicating value to your customers. it’s essentially answering the question of your customers “why should I care?” Marketing helps people solve their problems by clearly defining and delivering solutions and rally explaining the benefits of the solution so they can get better results. Marketing is about connecting with people, understanding their pains and their problem and their frustration, making them feel understood so that you can position your business as the solution to their problem and essentially just make them feel better and marketing is a really powerful force.
As anyone that’s been in business for any length of time can tell you, it’s not always the best product or service that wins, in fact, it rarely is, rather it’s the product or service with the best marketing. Like it or not that’s just kinda how it works which is why having good marketing Is just so important.
Four P’s of marketing
The four P’s of marketing is the foundation for any sound marketing strategy the p stands for product, price, place, and promotion like the leg of the chair if any of the four are missing or not properly executed your marketing strategy will yield rocky unpredictable results likely causing you to fall flat on your face so individually they’re important but together they are powerful.
Creating value for your customer
Marketing can create value and your marketing in and of itself can be valuable. an example could be a blog post that helps someone out, even before any money has changed hands, or an advertisement someone sees that brightens their day and makes them laugh whether they choose to buy or not.
Economics assumes that people make buying decisions rationally, logically, and with perfect information but this is rarely pretty much never the case. We as humans are emotional often highly illogical and rarely have the full set of facts when making any decision, which explains why marketing is so important and so powerful. After all, if we made all of our purchasing decision based solely on logic and utility and the value we would get from these products well the entire luxury goods market wouldn’t even exist.
Good Marketing Bad Marketing
When It comes to marketing like when it comes to pretty much anything there’s good marketing and there’s bad marketing. Bad marketing is all the reason that marketing get such a bad reputation. It’s the hype, spammy, over-the-top kind of that we all know we’ve all seen and nobody likes. It’s the stuff that looks cheap, makes people feel dirty, even just looking at it, and promote bad products or bad services that really helps nobody. It’s the fake countdown timers you sometimes see on website the going out of the business sales that never end and the pushy promotion of useless product. That’s bad marketing.
Good marketing on the other hand, helps customers achieve their goals, makes them feel better about themselves and has the power to truly change the world. Marketing is a game of perception and it can only be created by humans not by robots.
The CATT Marketing Funnel
what exactly is a marketing funnel well a marketing funnel sometimes called the sales to funnel, conversion funnel or just plain old funnel is a system that allows you to track the customer journey from having no idea who you are right through to becoming a lifelong loyal customer and every step in between.
The beauty of the funnel is that it provides a graphical representation of what can often be a hard subject to visualize the fact that the marketing funnel is also often shaped like a funnel helps, as it makes it easy to visualize the process that your customers go through on their journey with your brand and business.
Wealth = n^(CATT)
· [n] Niche: your success and wealth depends on the niche you choose.
· [c] Content: Create useful content that attracts people from your niche blog post, videos, lead magnets, live webinars, etc.
· [A] Attention: Drive attention (traffic) to your content using SEO, social media, paid ads, and referrals.
· [T] Trust: Built trust with your audience with tripwires, marketing, automation, and retargeting.
· [T] Transaction: Convert your leads into customers with a natural sales method.
The Power of Funnel
when you lay everything out stuff gets real fast there’s no hiding a flawed strategy or justifying a bad campaign just as what it is and that’s the power of the funnel to quickly and visually illustrate your customer journey in order to eliminate any choke points or area of friction so you can create a system that allows you to generate leads convert them into customer and then turn those customers in a lifelong and loyal brand customer.